App MarketingHealth & Fitness
FitLife App
+500% APP DOWNLOADS
ASO and app marketing strategy that dominated the fitness category.
4 Months
5 Specialists
+500%
downloads
+180%
retention
4.8
rating
KEY RESULTS
Monthly Downloads
8K48K
+500%Day-30 Retention
12%34%
+180%App Store Rating
3.84.8
+26%Category Ranking
#145#12
Top 15THE CHALLENGE
FitLife, a fitness tracking app, was struggling to gain visibility in a crowded app marketplace. Despite having strong features, they were buried on page 3 of search results for key terms like "fitness tracker" and "workout app."
OUR SOLUTION
We implemented a comprehensive app marketing strategy combining ASO, paid user acquisition, and retention marketing.
Complete ASO overhaul with keyword-optimized metadata
Redesigned app screenshots and preview videos
Launched Apple Search Ads and Google UAC campaigns
Implemented in-app engagement campaigns
Created review solicitation workflows
Built influencer partnerships for authentic promotion
"Our app downloads increased by 500% after partnering with CODEXON. Their ASO and app marketing expertise is unmatched."
Emily Watson
Founder, FitLife App
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